Naming
Logo Design
Website Design
When we first started working together, TrueFinish operated under the name JF New Shine Bathtub, named after the owner, Jose. I recommended rebranding to a name that better reflects both the quality of his work and the full range of services he offers. True speaks to the transparency and honesty he brings to every job and Finish ties back to his specialty in refinishing.
The icon represents duality, before and after, old and new. It’s shaped like a home to reflect TrueFinish’s services and arranged like tiles to reference the different surfaces they restore.
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